Google Ads management
The person searching Google for your product or service is the customer closest to buying. We build campaigns around that intent and clear your budget of clicks that don't bring results.
The scope of this service.
Search campaigns
We set up keyword match types, ad groups and ad copy according to search intent.
Performance Max
With the product feed, asset groups and audience signals, we make what Performance Max spends on visible and reportable.
Google Shopping and Merchant Center
We improve the visibility of shopping ads by refining the product feed, titles and price information.
YouTube and display ads
We manage video and display ads for awareness and retargeting with a conversion goal.
Conversion tracking and GA4
With Google Tag Manager, GA4 and enhanced conversions, we measure accurately which click turns into a sale.
Bid and budget management
We feed target ROAS and target cost-per-conversion strategies with real data and shift the budget to the most efficient campaign.
How do we work?
We run every partnership in four steps. We agree on the scope with you from the start and share what we'll do at each step in advance.
Analysis and setup
We review your current accounts, conversion tracking and competitors, and complete missing or faulty setups before the campaigns go live.
Strategy
Together we set the target cost, budget allocation and channel priorities according to your profit margin.
Launch and optimisation
We launch the campaigns and continuously improve search terms, audiences and budget allocation based on data.
Reporting
We report revenue and leads, not clicks. Every report clearly shares the work done and the plan for the next period.
What sets us apart in this service.
Intent- and language-based structure
We separate campaigns by product, service, region and language, so every ad shows up for the right search, in the right language.
Accurate conversion tracking
Bidding strategy is fed only with real sales and lead data.
Daily checks
We review search terms every day and add irrelevant searches to the negative list. Your budget doesn't go to irrelevant clicks.
Where is your Google Ads budget going?
The most common problem we see in ad accounts is that a large part of the budget is spent on searches with no purchase intent. Broad match keywords and incomplete negative lists cause ads to show on irrelevant queries.
The second most common problem is conversion tracking. When tracking is set up wrongly, or not at all, Google’s smart bidding works towards the wrong goal. That’s why we start every account by verifying tracking.
We build campaigns around the revenue they bring to your business, not the number of clicks. By continuously improving bids, budget and ads, we aim for the highest return from every unit you spend.
Who is it for?
- E-commerce sites selling online
- Service businesses collecting leads by form or phone
- Tourism and export companies targeting customers abroad
- Brands that advertise but can’t measure the results
Frequently asked questions
If you can't find the answer you're looking for, write to us and we'll get back to you as soon as possible.
Why should I leave Google Ads management to a specialist team?
Google Ads is a system that can spend on its own. If search terms, bids and conversion data aren't monitored regularly, the budget goes to clicks that bring no results. Our job is to tie this system to your business's profit goal.
Can you take over my existing account?
Yes. We take over your account while keeping your history and data. First we run a thorough audit, then share what needs fixing right away and the long-term plan separately.
Performance Max or a Search campaign?
They do different jobs. A Search campaign gives control over high-intent queries, while Performance Max brings scale to e-commerce accounts with a strong product feed. We decide how much of each to use by looking at your account's data.
What do I pay apart from the ad budget?
You pay ad spend directly to Google. What you pay us is a management fee, and its scope becomes clear after the account analysis.
Channels are stronger together.
One creates demand, another captures it
Meta ads spark interest in your product; when that interest turns into a Google search, Google Ads and SEO are there to meet it. A single channel sees only part of the journey.
What one channel learns, the others use
The message, audience and search term that bring sales in one channel are used in the others too. Every test improves the results of all channels.
Shared data, the right budget
We bring the conversion data of all channels together in one report, so we can move the budget to the channel that brings the most revenue without delay.
Meta Ads Management
We run campaigns that find the right audience on Instagram and Facebook, measure conversions with reliable data and manage the budget by results.
SEO Services
From technical foundations to content strategy, we increase your site's visibility on Google in a measurable way.
Generative Engine Optimization
We work to have your brand mentioned with accurate information in ChatGPT, Gemini and Perplexity answers.
Let's review your ad account together.
Let's map out your current campaigns and the opportunities you're missing with a free pre-analysis, then talk numbers.
