We manage marketing by measuring it
Ahtapood is the performance marketing brand of ENTRU, which builds software and digital systems. We read your campaigns not only from platform data but from your business as a whole.
The story behind our name
The octopus is a creature whose nervous system lies mostly in its arms; each arm senses its surroundings and makes its own decisions. All the arms do different jobs at the same time, yet they serve a single goal.
Performance marketing works the same way today. Search ads, social media, organic search and AI assistants each follow their own rules. Our name comes from our approach: we manage each of these channels with its own expertise but connect them all to one goal.
ENTRU and its brands
Ahtapood is one of the brands of ENTRU, which builds software and digital systems. We meet your website, software and marketing needs with ENTRU and its brands.
- S Plus Web: web design and SEO
- Ahtapood: performance marketing
- Prevel: licence-based WordPress plugins
How we work
We work the same way with every client and never compromise on these five principles.
We don't invest in what we can't measure
We start every campaign by verifying conversion tracking. We never recommend budget for a channel that can't be measured properly.
We work systematically
Account structure, test plan and reporting follow the same order for every client. Results depend on the method, not on the person.
We think long term
We never take shortcuts that would harm your brand or your account's learning history for a short-term drop in cost.
We use software as leverage
We solve repetitive work with automation and spend our time on analysis and strategy.
We measure success in revenue
We follow the data closely, but our main measure is the revenue that reaches the business. However good the ad data looks, it isn't success if the business can't sell at a profit. That's why we set realistic goals that take pricing and market conditions into account.
Sinan Celiloğlu
Data shows the way, but the measure of success is the revenue that reaches the business. We manage your ad budget not as a cost but as an investment whose return is measured.
Founder of ENTRU and its brands. He builds the digital systems of brands across web development, SEO and performance marketing.
Let's plan your growth together.
Let's review your ad accounts, your site and your AI visibility with a free pre-analysis, then decide on the numbers which channel to start with.
