Generative engine optimization (GEO)
AI assistants give users one answer instead of ten links. We make your site and content usable as a source in those answers and show you every change we make, with evidence.
The scope of this service.
AI answer audit
We list the questions your customers may ask and document the answers given today and the sources they cite, with examples.
AI crawler access
We check robots.txt, llms.txt and server settings to confirm that crawlers such as GPTBot, ClaudeBot and PerplexityBot can access your site.
Quotable content structure
We restructure paragraphs so each one stands on its own, follows a question-and-answer pattern and carries clearly sourced information.
Entity and schema markup
We define your brand with organisation, person, product and service schemas so that search engines and AI can recognise it.
Source and mention signals
We work to have your brand mentioned with accurate information in industry guides, comparison content and trusted sources.
Report of the work done
We share the technical changes we make, the content updates and the answers to sample questions in a periodic report.
How do we work?
We run every partnership in four steps. We agree on the scope with you from the start and share what we'll do at each step in advance.
Analysis and setup
We review your current accounts, conversion tracking and competitors, and complete missing or faulty setups before the campaigns go live.
Strategy
Together we set the target cost, budget allocation and channel priorities according to your profit margin.
Launch and optimisation
We launch the campaigns and continuously improve search terms, audiences and budget allocation based on data.
Reporting
We report revenue and leads, not clicks. Every report clearly shares the work done and the plan for the next period.
What sets us apart in this service.
Access check
We check whether AI crawlers can access your site through robots.txt, llms.txt and server settings, and show you the result.
Quotable content
Clear definitions, data and direct answers are written in a form that AI can quote.
Brand presence
Information about your brand on the web is made consistent and verifiable.
What is the difference between GEO and SEO?
SEO aims to rank your page high in search results. GEO aims to have your brand’s name and information appear inside the answer an AI assistant generates.
Both share the same foundation: technically accessible, trustworthy and well-structured content. The difference lies in measurement and writing style. AI doesn’t read a page as a whole but in pieces it can quote.
Which platforms do we work for?
- ChatGPT and ChatGPT search
- Google AI Overviews
- Gemini
- Perplexity
- Microsoft Copilot
Frequently asked questions
If you can't find the answer you're looking for, write to us and we'll get back to you as soon as possible.
What is GEO?
GEO (Generative Engine Optimization) is the optimisation work that helps your content be used as a source in the answers of generative AI systems such as ChatGPT, Gemini and Perplexity. It is also called AI search optimisation.
Can you guarantee visibility in AI answers?
No, nobody can. AI answers change with the question, the user and time. Instead of a guarantee we offer transparency: before we start, we record the answers to sample questions, and we document every change we make and the answers that follow with the same questions.
Is an llms.txt file necessary?
llms.txt is a new proposal that summarises your site's key content for AI systems. Not all platforms use it yet, but since it's simple and harmless to set up, we include it in our work.
When should I start GEO?
If users in your industry ask AI assistants for product or service recommendations, starting now is an advantage. Competition in this area is only just forming, and source signals built early accumulate over time.
Channels are stronger together.
One creates demand, another captures it
Meta ads spark interest in your product; when that interest turns into a Google search, Google Ads and SEO are there to meet it. A single channel sees only part of the journey.
What one channel learns, the others use
The message, audience and search term that bring sales in one channel are used in the others too. Every test improves the results of all channels.
Shared data, the right budget
We bring the conversion data of all channels together in one report, so we can move the budget to the channel that brings the most revenue without delay.
Google Ads Management
We set up and manage your Search, Performance Max, YouTube and Shopping campaigns around users who are ready to buy.
Meta Ads Management
We run campaigns that find the right audience on Instagram and Facebook, measure conversions with reliable data and manage the budget by results.
SEO Services
From technical foundations to content strategy, we increase your site's visibility on Google in a measurable way.
Let's review your site together.
Let's map out your site's technical state, visibility and missed searches with a free pre-analysis, then talk numbers.
