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Meta ads management

In Meta ads, results are decided by the right audience and the right measurement. We build your campaigns around the audiences that bring sales, measure conversions with reliable data and direct the budget to the campaign that brings the most results.

What we do

The scope of this service.

Audience strategy

We use broad targeting, lookalike audiences and customer lists together, based on your account's data.

Instagram and Reels ads

We plan ad formats that suit Feed, Stories and Reels placements according to the campaign goal.

Budget and campaign management

We track campaign results with conversion data and direct the budget to the campaign that brings the most sales and leads.

Catalogue and Advantage+ campaigns

We connect your product catalogue and set up dynamic product ads and Advantage+ shopping campaigns.

Pixel and Conversions API

We set up Meta Pixel together with server-side Conversions API and monitor event match quality.

Retargeting

We reach people who abandoned their cart, viewed products or bought before with different messages.

How do we work?

We run every partnership in four steps. We agree on the scope with you from the start and share what we'll do at each step in advance.

Analysis and setup

We review your current accounts, conversion tracking and competitors, and complete missing or faulty setups before the campaigns go live.

Strategy

Together we set the target cost, budget allocation and channel priorities according to your profit margin.

Launch and optimisation

We launch the campaigns and continuously improve search terms, audiences and budget allocation based on data.

Reporting

We report revenue and leads, not clicks. Every report clearly shares the work done and the plan for the next period.

Why Ahtapood?

What sets us apart in this service.

The right audience

We build targeting on your account's sales data and your customer lists, keeping the budget away from irrelevant audiences.

Reliable measurement

We set up Meta Pixel together with Conversions API and make decisions with complete conversion data.

Retargeting

Users who visit your site without buying are brought back with the right message.

Learning phase

Why do some Meta campaigns never learn?

Meta’s ad system leaves the learning phase and becomes stable once an ad set collects enough conversions. When the budget is spread across too many ad sets, none of them reaches this threshold and costs stay volatile.

That’s why we keep the account structure simple and concentrate the budget in a few strong campaigns. The system learns faster, costs settle and you clearly see which campaign brings sales.

Who is it for?

  • Brands that want to reach their customers on Instagram and Facebook
  • Businesses launching a new product or collection
  • Service businesses that collect appointments and bookings
  • E-commerce sites that want to grow sales with catalogue ads
Request a free analysis

Frequently asked questions

If you can't find the answer you're looking for, write to us and we'll get back to you as soon as possible.

Boosting shows a post to more people, but its targeting and measurement options are limited. Campaigns set up in Ads Manager work towards business goals such as sales, forms or messages, and their results are measured correctly.

Image and video needs are decided together once the project details are clear. If your existing content is enough, we start with it; if more production is needed, we discuss with you at that stage how to get support.

They can be, but they need the right setup. On the B2B side, lead form campaigns, content promotion and retargeting are usually used together. We measure lead quality with feedback from your sales team.

Channels are stronger together.

One creates demand, another captures it

Meta ads spark interest in your product; when that interest turns into a Google search, Google Ads and SEO are there to meet it. A single channel sees only part of the journey.

What one channel learns, the others use

The message, audience and search term that bring sales in one channel are used in the others too. Every test improves the results of all channels.

Shared data, the right budget

We bring the conversion data of all channels together in one report, so we can move the budget to the channel that brings the most revenue without delay.

Our other services

Let's review your ad account together.

Let's map out your current campaigns and the opportunities you're missing with a free pre-analysis, then talk numbers.

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